Did you ever wonder what really matters in SEO? What stuff makes your site rank higher? What would make your Google rankings better? What is the secret ingredient to the brew? I talk about the 7 simple things that matters in your site’s SEO:

1. Keywords
Keywords are important because they make your site specific in the search engine. Good keywords works both ways, they make your site specific to the search engines and they make it easier for you to identify your target market.