SEO has no direct, knockdown guidelines on how to make your page rank higher. It doesn’t tell you how to be a competitive site, doesn’t tell you how your site will get into the 1st page search results. It doesn’t tell you it’s secrets. You have to know it yourself.

And so that’s what some people do

Some people do the trial-and-error method. First, they try to know what methods are punishable by Google (which is the top search engine there is based on users) and what methods are legal, then they try out new ideas in hopes of somehow increasing their page rank. Some of these ideas are proven to be true while some are still on the test-tube.

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