We have all heard about the clatter and cheers of link building in SEO throughout the web. Link building is one of the most important practices of any SEO out there. In this article I just like to emphasize how important link building is in your site’s SEO.

The data from SEOmoz says that Link building makes up at least 42% of your site’s page rank. Here’s the breakdown:

• 22% Link Popularity of the Specific Page
• 20% Anchor Text of External Links

42% is a very, very big number. How big is it? Well let’s look at the rest of the breakdown:

• 24% Trust/Authority of the Host Domain
• 7% Traffic and Click-Through Data
• 6% Social Graph Metrics
• 5% Registration and Hosting Data
• 15% On-Page Keyword Usage

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