SEO is such a wide topic. You can type in ‘SEO’ in the internet and get endless results. It’s an emerging trend and a lot of information can be confusing. I lay out SEO in simple terms in this post. What is SEO in simple terms?

SEO is helping the search engine find you
SEO is making your site more visible and transparent to the search engines. It’s true that Google has a page rank system (similar to a point system in which they add and deduct points from you) but that is secondary. The primary goal of SEO should be connecting your site to the search engine.

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