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Now that we’ve covered the importance of link building, we move on to the next question that most people and webmasters alike have in mind. Are all links treated equally?

If it was, then links spamming would be the best way to get a higher rank, right? Link spamming won’t get you anywhere. It is frowned upon by the SEO community at large and it will most probably get your site penalized by Google – especially now that they have Caffeine around.