It’s official. Google is incorporating page speed as a factor into it’s page ranking system. Any reason to panic?

Well Matt Cutts seems to be totally calm and cool about all the fuss with page speed becoming a Google page rank factor. He thoroughly explained in his blog about it’s effects and the changes that will happen in it’s implementation.

I don’t know if it’s true but he claims that less than 1 percent of search queries will change as a result of incorporating site loading speed into Google’s page ranking system. That’s a pretty low number if you ask me. So low, that I won’t even be bothered about this change if this much is true.

And it seems as if Matt is telling us the whole truth – because they claimed to have already launched it weeks back and I didn’t notice anything in my search queries as an SEO specialist.

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